Alisa Cohn

Cohort 1

Overcome imposter syndrome, master authentic self-presentation, and create a sustainable practice to build your brand.

Build Your Personal Brand to Catalyze Your Career

Sr Director 

Founder and Head Executive Coach

You know that you need to pay more attention to your personal brand, but if you're like most people you: - Don't know where to start- Feel "salesy" or have imposter syndrome- Don't feel like you have time to invest in building your brand And yet, you keep seeing others getting opportunities that you should have access to. You know that if you had a more powerful and well-known personal brand, these opportunities would come to you without you having to seek them out. Through this course, you’ll discover how to build a compelling personal brand that feels genuine, fits into your busy schedule, and opens doors you never thought possible. In this intensive 4-week course, you'll learn to:- Craft a compelling personal brand that sets you apart- Overcome imposter syndrome and self-promotion anxiety- Build and leverage a powerful network, online and offline- Create engaging content that showcases your expertise- Develop a sustainable strategy for long-term brand growth I'm a coach who's built a 7-figure business starting from nothing. I've helped hundreds of founders, consultants and coaches, and ambitious professionals build their brands to: get more clients and speaking opportunities; get promotions when they were stuck; find great new jobs; have more confidence in their professional capability. You'll be able to get these results to if you work on building your brand. And I'll help you learn how, in a time-efficient way.

You have talent. You work hard. But somehow you're not getting ahead.

Course syllabus

The course takes place on Monday at 2 p.m. on 9/23, 9/30, 10/21. There is 1 Thursday course on 10/10 at 3 p.m. ET

Mondays (& 1 Thursday)

Sept 23, 30 & Oct 10, 21

I'll ask you to practice what you're learning in class in real life.

Weekly projects

Course schedule

Experienced leaders and professionals inside companies who feel stuck, who want to get promoted and tapped for the best projects.

Experienced Coaches and consultants who want to get more clients and other opportunities with ease.

Entrepreneurs who know they're leaving money on the table if they don't build a powerful brand

Who is this course for

What you’ll get out of this course

You'll learn the framework to create your personal brand. You'll leverage your time by workshopping your own brand right in class. You'll use this personal brand immediately to start getting more opportunities coming your way.

Learn the 3 pillars of a powerful personal brand and use this to create your own personal brand

Create your own "highlight reel" along with other specific tools and mindsets to help you overcome imposter syndrome so that you can get out of your own way as you execute. Gain a new way of thinking that will allow you to promote yourself authentically with ease.

Overcome your anxiety and "Imposter Syndrome" to free you up to execute, without feeling like you're too salesy

Create your personalized network analysis with the framework I've used with thousands of clients so that more of the right people know about you to offer you opportunities.

Build your network online and offline so more people help you and think about you when opportunities come up

Create a clear roadmap for the right actions to take, how to track progress and how to get back on track when necessary.

A personalized calendar to use as your roadmap for maintaining your personal brand without getting overwhelmed

My up to date insights on how to post on LinkedIn to gain followers. Tools to help you create content quickly and easily so you can build a following and maximize your time.

A strategy to improve your profile and increase your followers on LinkedIn

Get direction and guidance live to get unstuck, know you're on the right track or how to course correct.

Get live feedback from one of the top coaches in the world

Work together with people in your class in a "do it now" format so you can make best use of your time as you practice the tools you're learning.

Learn and network with a set of supportive, like minded people who will give you feedback and keep you accountable

You'll be assigned a partner during the class to hold each other accountable, bounce ideas off of each other, support each other, and help you both make progress over the long haul.

An accountability buddy to help you both make progress over the long term

Using AI to Build Your Personal Brand

Executive coach for companies like Google, IBM, Microsoft, Dell, Etsy, DraftKing

An AI tool can help you see things about yourself you didn't see and helps you articulate them to others

Easily define your distinctive brand

Coming up with content ideas can be challenging. AI motivates you and short cuts the time it takes by giving you ideas

Create content ideas more easily

AI gives you great ideas to use as a jumping off point and helps you prioritize what to work on

Learn directly from Alisa Cohn

Alisa Cohn

Courses

Build Your Personal Brand to Catalyze Your Career

Lightning Lessons

Using AI to Build Your Personal Brand