Forbes

Vogue Magazine

ADWEEK

Entrepreneur

Glossy

Kaleigh Moore

Forbes · Vogue Business · Harvard

Why You’re Not Showing Up in AI Search Results + How to Fix

Shopify.com

Stripe

ID exactly which layers are strong, which are weak, and which are missing entirely.

Diagnose your brand's AI visibility

Be able to explain to their CEO or CMO why investing in SME activation is the AI search strategy.

Understand employee/SME relevance for AI search efforts

Get a general roadmap for what off-page efforts will be highest impact at boosting AI visibility.

Identify highest leverage layer to focus on first

This course is your playbook for AI Search—master answer engine optimization to keep your brand visible on ChatGPT, Google’s AI & beyond.

Founder @ Goodie AI // NoGood

Mostafa ElBermawy

CEO & Founder of NoGood and Goodie AI

Jan 2026

June 2026

Every day, your customers get instant answers about your brand from ChatGPT, Gemini, Perplexity, and other LLMS without ever clicking a link. By 2028, 50% of brand discovery will happen through generative AI. AI Search leads already convert 2x better than traditional channels. And for the first time in 25 years, the disruption to search is coming from outside Google.But most brands are still running the old SEO playbook.This course exists to change that.Built by Mostafa ElBermawy, Founder of <a target="_blank" rel="noopener noreferrer nofollow" class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://nogood.io">NoGood</a> and <a target="_blank" rel="noopener noreferrer nofollow" class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://higoodie.com">Goodie AI</a>, one of the first platforms built for end-to-end AEO optimization. He created the first AEO course on Maven.We analyzed millions of prompts across LLMs, including AI Overview, AI Mode, ChatGPT, Gemini, Claude, and Grok, to build a framework that actually works. This isn't theory, it's a proven, research-backed playbook used by leading brands today.In 2 live sessions with Mostafa, you will walk away with:<ul><li>A full AEO strategy and framework to keep your brand visible across every major AI search platform</li><li>How Social is Reshaping AI Search</li><li>Real brand AEO - see exactly how leading brands are winning in AI Search and how to replicate it</li></ul>This is your first-mover advantage.

Search as we know it has changed forever. It's time for a new playbook. 

Understand the new AI search landscape

Optimize your content for answer engines

Win AI Search through Social & Earned Media

Master technical AEO optimization

Measure and iterate for continuous growth

Hands-on experience with real audits and research

Marketing, product or growth leaders seeking to understand the new search shift and how to incorporate into wider product or GTM strategy.

Seasoned search and content experts seeking to augment and improve their playbooks to navigate the change from traditional to AI search

Junior marketers seeking to master the new world of AI Search and SEO 3.0 and get actionable insight to drive value in their respective role

A defensible methodology for auditing, optimising, and reporting on AI search. By week 4 you'll lead the conversation, not chase it.

Audit and own AI search visibility

Google

IPG Mediabrands

Tripadvisor

Paul Byrne

I run SearchIntel, an AI Search agency | 20 years in Digital Marketing

AI Search - Summer 2026

You're a digital lead at a mid-market business. Your organic search numbers are softening month after month. ChatGPT, Claude, and Gemini are intercepting the questions you used to capture.Leadership has started asking "what about AI search?" in board meetings, and your honest answer until now has been: nobody really knows yet. That's the gap this course closes.AI search visibility is the most important new discipline in marketing, and it didn't exist as a teachable subject 18 months ago. Meanwhile every digital lead is being asked to have a credible answer.This 4-week cohort gives you that answer. You'll learn the audit methodology I use with paying clients, including regulated mid-market firms. You'll run a real audit on a brand of your choosing. You'll build a 90-day optimisation plan defensible at board level. And you'll leave able to walk into your next leadership conversation with a methodology, a measurement framework, and a credible point of view.By the final week, you'll be the person at your firm who actually owns AI search.

Leadership keeps asking "what about AI search?" Walk in with the answer.

Conduct a credible AI search visibility audit on any brand

Build a 90-day optimisation plan based on findings

Report AI search KPIs to senior leadership

Defend the strategy when challenged by traditional SEO / Paid-Media stakeholder

Explain to a CFO what AI search visibility is worth in commercial terms

In-house digital leads (Director / Head of) watching organic search decline and being asked "what about AI?" by leadership

Independent consultants pivoting from SEO into AI search, who need a rigorous methodology rather than just opinions

Agency strategists (planning, performance, content) building AI search capability for client work

Position yourself online so clients, media,  & AI tools recognize your expertise

$3M in Earned Media. Authority Builder.

The New York Times

HuffPost

Iza Montalvo

Ranked #1 in Branding & Positioning. Top 1% LinkedIn Creator. Media Expert.

Gain the freedom to design your work and your life on your own terms.

Become The Expert AI Recommends

AI is the new first impression. Before a client meets you, they ask an AI. This workshop fixes what they find.Raise Your Hand If You've Heard That You Have To:<ul><li>✕ Grow to 10,000 followers before anyone will take your LinkedIn presence seriously.</li><li>✕ Post every day for a year before you can charge for your expertise.</li><li>X Speak for free before you can land a $5k to $25k keynote</li><li>✕ Go viral before you pitch yourself to media, stages, or corporate clients.</li><li>✕ Hire a PR firm or a personal branding agency before executives will pay attention to you.</li></ul>Is This You?<ul><li>✓ You have been in your industry long enough that your results speak for themselves</li><li>✓ You have credentials that should be opening more doors than they are</li><li>✓ You searched your name on AI last week and did not love what you found</li></ul>If any one of those is true, your authority needs AI exposure. And the right positioning is what gets you in the room and on the shortlist. That's exactly what this workshop fixes.

Skip the line and land premium opportunities

Own Your Identity 

How To Stop The Scroll

The 1-system that trains AI to position you as the authority

Use AI Without Becoming One

Pitch Like A Publicist 

Build Inbound In 1 Hour A Day

A consultant or professional with 10-plus years of experience and a client roster that proves their value. Their pipeline is slowing.

A C-suite leader, VP, or senior director who has decided their next move requires a public profile that matches their private reputation.

An entrepreneur whose credibility runs through their personal name. They cannot afford to have that answer be incomplete, vague, or wrong.

Clarify your value, amplify your voice, and grow your visibility and presence

Personal Branding Pioneer

American Express

LinkedIn

L'Oreal Paris

Adobe

William Arruda

Personal Branding Pioneer. Author. Speaker. AI Enthusiast.

Cohort 1

Cohort 2

Your personal brand already exists.The real question is: is it opening doors or quietly holding you back?In today’s world, where AI is changing how we work, compete, and get noticed, being good at what you do is no longer enough. You need to be clear about your value, visible in the right ways, and consistent in how you show up.Most people struggle with this. Not because they lack talent, but because they lack clarity and a system.That’s what this course gives you.In this highly interactive, one-day workshop, you’ll define your personal brand using a simple, proven framework and learn how to use AI to make the process faster, easier, and more effective.You’ll walk away with a clear understanding of what makes you stand out, a compelling way to communicate it, and a practical plan to grow your visibility and opportunities.No fluff. No jargon. No becoming a content machine.Just a smarter, faster way to build a brand that works for you.

Build a compelling personal brand and use AI to grow your visibility/opportunities. Know exactly what you need to do to achieve your goals.

Define a clear personal brand that sets you apart

Turn your experience into a compelling brand story

Learn how to use meetings to build your brand and impress leaders

Build visibility without feeling self-promotional

Leaders and Career-minded ProfessionalsYou’re good at what you do, but not enough people know it. You seek more visibility and recognition.

Consultants and Coaches You know personal branding matters, but you’ve never had a structured way to define and communicate yours.

People in Career Transition You’re at a career inflection point. You want to grow or pivot and need a clearer way to position yourself.